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admin / October 30, 2020

“Will Costco save me money on this expensive 4-carat emerald-cut diamond ring?” Don’t buy until you read this.

I do hard-data price comparisons for diamonds, mainly rings. And this incredible Costco 4-carat emerald cut diamond ring in a platinum setting is of the most beautiful, and most expensive, that I’ve compared so far. Does Costco have the best deal on it? Can my “go to” winner, James Allen, beat Costco even on this […]

admin / October 29, 2020

Shane Co. vs James Allen: Which is better for diamond shopping?

In this post, I put Shane Co. and James Allen head to head in a competition to give you the best price and service on a 1-Carat, Round Brilliant Cut diamond engagement ring. All with identical grades and specs. Which is better? The ring. We start at Shane Co. with this ring …. It has […]

admin / October 29, 2020

Zales vs Kay Jewelers [2021] Which is the best jewelry store?

Why you (and many) love to compare these two stores It’s natural that you’re asking whether Zales or Kay Jewelers is the best jewelry store. We’re uber familiar with them. And with others such as Jared, and Tiffany. They do a lot of advertising. And they occupy a lot of real estate in shopping districts […]

admin / October 28, 2020

Is This Costco Diamond Engagement Ring Worth it? Who wins this 1-Carat contest of value?

Are Costco diamonds worth it? Let’s see how this specific 1-Carat Platinum Diamond Engagement Ring from Costco stacks up against the best online retailer in diamond engagement rings, James Allen. Costco ring offer: $4,699.99 You can see this Costco ring live as item number 1224083 at Costco (but possibly only until someone buys it.) (It’s […]

admin / October 27, 2020

Are Costco Diamonds Worth it? I compare identical 1.5-Carat rings at Costco vs James Allen.

Are Costco diamonds worth it? For this one of my many comparison shopping sprees, I decided to compare a 1.5-carat amazing ring at Costco with a virtually identical ring at James Allen. The diamonds of both rings have identical GIA grades That’s hugely important, of course. The Gemological Institute of America grades the diamonds impartially. […]

admin / October 26, 2020

Jared vs James Allen on a 1-Carat Total Weight Halo Diamond Engagement Ring:

In this blog post, I’ll show you exactly how to get a better deal on a 1-carat total weight halo diamond engagement ring. We’ll compare Jared and James Allen. Today’s diamond engagement ring shopping adventure: a 1-carat total weight halo diamond engagement ring at Jared vs James Allen I’ll show you how to select a […]

admin / May 20, 2020

How My Readers Get a James Allen Premium True Hearts Diamond Engagement Ring for (about) $1,000

In this quick article, you’ll learn: How my readers save $2,000, even $3,000 or more on diamond engagement rings … avoiding needless overspending — and getting a premium diamond, together with premium settings of any kind of gold — white, rose, or yellow gold. Just want to see the steps to get the premium diamond […]

admin / May 15, 2020

Engagement Rings Under $1,000: The Complete Guide

Can you get a good engagement ring for under 1,000 dollars? Absolutely. I show you ten examples of diamond engagement rings for under $1,000. Complete with links.

admin / May 11, 2020

Lime green diamonds: meanings, prices and excellent alternatives

Lime green diamonds refer to diamonds that are the color of the skin of a lime, quietly vivid and dark green. Or they can be the color of the inside fruit of a lime — that translucent citrus green. This article shows you the truly stunning prices, as well as beautiful alternatives.

admin / May 11, 2020

Green Diamonds: Prices, Kinds, and How to Find One You Can Afford

Green diamonds are made green from exposure to radioactivity over billions of years. 


They’re not radioactive, but they rare. Cost ranges from affordable to extravagant. Here’s how to find a green diamond you love at an affordable price.

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  • Daily Diamond Deal: Don’t buy this $10,000 diamond. Buy a better deal at $4,100!
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  • Don’t buy this 3-carat diamond engagement ring at Jared for $24K. Get a GIA-certified, better one at James Allen for only $16K (or an even better one for $10K).
  • Don’t buy this Neil Lane diamond engagement ring at Jared for $22K. Get a GIA-certified, better one at James Allen for about $14K (or less, at about $9K).
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  • J.R. Dunn offered a 3-carat Henri Daussi Halo Pavé Diamond Ring for $29,500. I found an almost identical ring for $16,580.
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  • Cartier offered a tiny Emerald Cut Solitaire Pavé diamond ring for $3,100. I found an alternative for $1,505.
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  • “Should I buy a lab-created engagement diamond ring?” Sure, but not if it’s this overpriced $14,999 Oval cut “on sale” at Helzberg. Get a certified, much better one for $11,127 ($3,772 less!)
  • Do NOT buy this beautiful Helzberg 3-carat diamond engagement ring “on sale” for $14,999. Instead get this BETTER one for $12,427. (Saving $2,572.)
  • Zales offers an engagement ring in the style of Princess Diana’s / Kate Middleton’s. It’s not bad and here’s why.
  • Helzberg offered a 1-carat Pear-shaped diamond engagement ring “on sale” for $3,299. Blogger finds brilliant way to get better one for $1,660
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  • Is this 2-TOTAL-carat weight Pear shaped diamond engagement ring from Kay a smart buy at $3,300? No! When shoppers look more closely, they’re glad they passed. Here’s a much better, certified-diamond option for as low as $2,810
  • Is this 1-carat Marquise diamond engagement ring in a Black Friday “sale” at Zales a true deal at $3,000? No. How to get a certified, better diamond ring for $2,335.
  • Is this 1-carat princess cut diamond ring on sale at Zales for $3,000 (25% off) a good deal? No. You can get a certified, better diamond ring for as low as $1,845. No coupon needed. Here’s how.
  • Is this 2-carat diamond on sale for $9,000 at Zales a good buy? Is it too much? Hint: You can get a certified, objectively better diamond for around $5,000. I show you how.
  • Is this 1-carat oval diamond at Zales worth the “on sale” price of $3,000? No. Still overpriced. Get a certified, objectively better diamond for $1,565 instead.
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  • How much is this 2-1/8 diamond ring at Kay? An overpriced $11,250, even on sale. You can get a certified, objectively better diamond ring for $5,305. Screenshots are here.
  • Is this 3-carat diamond at Kay worth it “marked down” for $18,000? No way. Here’s how to get an objectively (certified) MUCH better 3-carat diamond ring for $13,000.
  • Looking for a coupon for Jared’s 1-3/4 total carat weight $16,000 Royal Asscher Tatiana Diamond Engagement Ring? This is better than a coupon: Certified better quality diamond for thousands less.
  • Is this 3/4-carat Princess Cut diamond solitaire engagement ring from Jared a good deal for $2,200? No. Instead get a certified, better diamond ring in this style for as low as $1,525.
  • Should you buy this 2-1/2-carat Princess cut diamond solitaire engagement ring from Jared for $15,000? No. You should buy a GIA- or IGI-certified BETTER diamond ring for as low as $7,215 (Yes, really.) Here’s how.
  • Is this 3/4-carat oval diamond solitaire engagement ring from Jared a good deal for $2,200? Sorry, no. You can get a certified better diamond ring for as low as $1,265. Here’s how.
  • Is this 1-1/2-tcw “Princess Cut” Diamond Engagement Ring from Jared for $2,800 a good buy? No. Did you notice it has no center diamond? Get a much better, similar ring for $2,655.
  • Are these 1-tcw Lab-Created Diamond Solitaire Earrings in 14K White Gold at Jared a good deal on sale at $999? A surprise twist.
  • Is this 3/4-carat oval diamond solitaire engagement ring from Jared a smart buy for $5,000? Not at all. You can get a certified better diamond ring for as low as $1,040. Here’s how.
  • Is this $1,605 IGI-Certified 1-Carat diamond engagement ring actually better than a Jared 1-Carat ring costing $3,499.99? You bet. I prove it here.
  • Is this 1-carat diamond solitaire engagement ring from Jared a smart buy at $7,000? No. You can get the same quality or better ring for MUCH less.
  • Is this 2-carat diamond solitaire engagement ring from Jared a good deal at $20,000? No! Here’s how to get the same quality or better ring for FAR less.
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  • Is this 1-1/8 ct tw 14K White Gold Diamond Engagement Ring from Kay Jewelers a good deal at $4,875? I think not. You can get very similar for MUCH less. Here’s how.
  • Is this 1-3/8 ct tw 14K White Gold Emerald-Cut Diamond Engagement Ring from Kay a good deal on sale at $4,875? No way! You can get one for $3,122 (earth-mined) or an even better one for $2,353 (lab-created).
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  • Is this Jared offer on a 1-carat princess cut diamond engagement ring for $3,400 worth it? No. Buy this better ring for less.
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Note that we make every effort to make all content as accurate as possible. And mostly succeed. But every human makes mistakes, so be sure to confirm all specifications and all information about any diamond you buy, and about any competitors' offers, directly with the sellers, before you buy.

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