“Should I buy a lab-created engagement diamond ring?” Sure, but not if it’s this overpriced $14,999 Oval cut “on sale” at Helzberg. Get a certified, much better one for $11,127 ($3,772 less!)

Should you get a lab-created diamond engagement ring? They’re great bargains, even without sales or coupons. But not if you’re looking at this offer from Helzberg. Find out why, and how you can get a certified, better lab-created diamond ring for $11,127. That’s a savings of $3,772. All real. Screen shots below prove it.

The Helzberg offer: $14,999.

The SKU for this ring at Helzberg is 2390927.

See the ring live at Helzberg, unless it’s discontinued.

The James Allen MUCH better price of $11,127 (on an IGI-certified, objectively better diamond ring)

Specs compared directly

Carats

Each of these diamonds — the Helzberg, and the James Allen — are 3 carat.

Clarity

Helzberg diamond in this ring is SI2-Clarity:

James Allen diamond example is SI1-Clarity:

That’s an entire grade better than the Helzberg diamond.

Even better, it’s certified by the IGI. (The Helzberg diamond is certifed by GCAL. The IGI is more respected.)

Color (Note that the perfectly colorless grade is “D”. There are no such grades as A, B, or C.)

Helzberg diamonds’ color in this ring is Color “I”.

That’s getting a little too yellow, for a diamond of this size and price. (It’ll be quite visible at this size!)

The James Allen diamond in this example has the Color F.

That’s 3 grades better! It also moves this diamond into the truly “colorless” territory. (Remember: “D” is the very best colorless diamond possible. It’s the top grade.)

How to get the James Allen deal

At James Allen, you don’t just add a ring to cart and check out. It’s slightly more complex. And much better in price and selection. It’s much more interesting (and gives you more control and choice).

Here’s how to do it:

1. You choose a setting (the metal ring, which in some cases comes with accent diamonds).
2. Then you choose a loose diamond to add to it.

But it’s not as hard as it may seem. In fact it’s easy.

At least, it’s easy if you have someone walking you through it for the first time.

Here’s exactly how to get these deals (or very similar deals) at James Allen: 

1. Select this 14K white gold setting. (It’s available on the same page in 14K, 18K as well, also in yellow gold and rose gold, or even in Platinum. Just choose them from the drop down on the setting product page.)

2. For the diamond, go to these pre-set James Allen diamond search results and select a diamond from the first 2 or 3 diamonds in the list. 

(James Allen diamonds are unique, so I can’t send you straight to a specific diamond. It would sell out quickly. But there are many many others in the inventory. The price will be close to what you see here.

Also, of course the inventory is always changing, so you may see slightly different prices when you search.)

3. Add the setting and the diamond to your cart and check out.

Conclusion: This Helzberg diamond ring is a bad deal, in my opinion. Even though it’s “marked down” from $20K. You can get a certified, objectively better ring for $11,127 and save over $3,700 dollars.

To save $3,700+, use the knowledge I’ve laid out for you here. It gives you power to choose, power to save, power to get a better diamond ring.

And you don’t need a Helzberg coupon to do it. You just need to know how to search a diamond database, as I’ve shown you.

What will you use the extra $3,700 for?

Enjoy!