Is Helzberg a good place to buy a diamond engagement ring? Not if you’re shopping for this one. True, it’s “marked down” to $14,999 from $22,000. (What??!) But in this post I show you how to get a certified, objectively better diamond ring in the same style for $12,427. (That saves you $2,572 off the “sale” price. And you don’t even need a Helzberg coupon.
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The Helzberg offer: $14,999.

The SKU for this ring at Helzberg is 2390955.
See the ring live at Helzberg, unless it’s discontinued.
The James Allen MUCH better price of $12,427 (on an IGI-certified, objectively better diamond ring)

Specs compared directly
Carats
Each of these diamonds — the Helzberg, and the James Allen — are 3 carat.
Clarity
Helzberg diamond in this ring is SI2-Clarity:

James Allen diamond example is VS2-Clarity:

That’s 2 entire grades better than the Helzberg diamond.
Even better, it’s certified by the IGI. (The Helzberg diamond is certifed by GCAL. The IGI is more respected.)
Color (Note that the perfectly colorless grade is “D”. There are no such grades as A, B, or C.)
Helzberg diamonds’ color in this ring is Color “I”.
That’s getting a little too yellow, for a diamond of this size and price. (It’ll be quite visible at this size!)

The James Allen diamond in this example has the Color F.
That’s 3 grades better! It also moves this diamond into the truly “colorless” territory. (Remember: “D” is the very best colorless diamond possible. It’s the top grade.)

How to get the James Allen deal
At James Allen, you don’t just add a ring to cart and check out. It’s slightly more complex. And much better in price and selection. It’s much more interesting (and gives you more control and choice).
Here’s how to do it:
- You choose a setting (the metal ring, which in some cases comes with accent diamonds).
- Then you choose a loose diamond to add to it.
But it’s not as hard as it may seem. In fact it’s easy.
At least, it’s easy if you have someone walking you through it for the first time.
Here’s exactly how to get these deals (or very similar deals) at James Allen:
1. Select this 14K white gold setting. (It’s available on the same page in 14K, 18K as well, also in yellow gold and rose gold, or even in Platinum. Just choose them from the drop down on the setting product page.)
2. For the diamond, go to these pre-set James Allen diamond search results and select a diamond from the first 2 or 3 diamonds in the list.
(James Allen diamonds are unique, so I can’t send you straight to a specific diamond. It would sell out quickly. But there are many many others in the inventory. The price will be close to what you see here.
Also, of course the inventory is always changing, so you may see slightly different prices when you search.)

3. Add the setting and the diamond to your cart and check out.
Conclusion: This Helzberg diamond ring is not a good deal, in my opinion. You can save over $2,500 dollars and get a certified, objectively much better diamond ring.
To save $2,500 and change, use the simple knowledge I’ve provided you here. It gives you power to choose, power to save, power to get a better diamond ring.
And you don’t need a Helzberg coupon to do it. You just need to know how to search a diamond database, as I’ve shown you.
What will you use the extra $2,500 for?
Enjoy!
If you see how this site can and does make engagement dreams come true (they really can afford the diamond they want!), then please share appropriately.
It’s easy to get great deals on better diamond jewelry — for less money! Here’s how:
- Scroll up to the section on “How to Get the James Allen Deals.”
- Follow the easy directions there.
- Feel 100% confident that you bought the best diamond for the money
How to search this site to save up to tens of thousands of dollars at trusted diamond retailers, vs most any Costco, Kay, Jared, or Zales ring you’re considering
Search and save. You could save enough for a new compact car. Or a honeymoon. Or several expensive dinner dates. Or that guitar you’ve been wanting.
Read this very short note on how easy it is.