Kay offers a diamond ring here for $12,800. But it’s not an especially or superlatively beautiful diamond (based on the specs). You can get MUCH better diamonds for MUCH less cost — as low as $4,960. I show you how easy it is in screen shots. You don’t even need a coupon or a major sale.
The Kay offer: $12,749.99.
Item number at Kay: 993162104
See it live at Kay (unless it’s been discontinued / gone out of stock).
The James Allen MUCH better prices on MUCH better diamond rings
Earth-created diamond ring: $7,365
Lab-created diamond ring: $4,960
Specs compared directly
The Kay 2.0 total carats has a 1.5-carat center diamond and 0.5 carats of accent diamonds.
You can see in the screen shots that the James Allen diamond rings are virtually the same total carat weight.
However, each of the James Allen rings has a slightly larger center stone, so they’re going to look a little better. Their center stones are 1.6 and 1.7 carats, whereas the Kay center stone is 1.5 carats.
Kay diamond in this ring is SI2-Clarity:
James Allen earth-created diamond example is also SI2-Clarity:
James Allen lab-created diamond example is VS2 Clarity:
Kay diamond color in this ring. The center stone is said to have color “I”:
The James Allen earth-created diamond in this example: Color E. (Very nice color! It’s almost the top score.)
The James Allen lab-created diamond in this example: Color G:
How to get the James Allen deals
At James Allen, you don’t just add a ring to cart. It’s slightly more interesting (and gives you more control and choice). Instead, you do this:
- You choose a setting (the metal ring, which in some cases comes with accent diamonds).
- Then you choose a loose diamond to add to it.
But it’s not as hard as it may seem. In fact it’s easy.
At least, it’s easy if you have someone walking you through it for the first time.
Here’s exactly how to get these deals (or very similar deals) at James Allen:
1. Select this 14K white gold setting. (It’s available on the same page in 14K, 18K as well, also in yellow gold and rose gold, or even in Platinum. Just choose them from the drop down on the setting product page.)
2. For the diamond, go to these pre-set James Allen diamond search results and select a diamond from the first 2 or 3 diamonds in the list.
(James Allen diamonds are unique, so I can’t send you straight to a specific diamond. It would sell out quickly. But there are many many others in the inventory. The price will be close to what you see here.
Also, of course the inventory is always changing, so you may see slightly different prices when you search.)
3. For even greater savings, click the “Lab-Created Diamonds” filter. (Use my pre-set James Allen Lab-Created Diamonds search results.)
Conclusion: Is this Kay diamond ring worth it? Is it a good buy? Not at all. You’ve just saved around $7,000, and got a better diamond.
That’s what shopping by data, and with your heart can get you. $7,000 extra to do other things with. The James Allen ring is even more beautiful, in my opinion, especially when you know how much more beautiful the diamond will be.
The specs are objective. The diamonds I’ve showed you are better.
The price is also objective. You can see the prices at James Allen are much better.
What will you do with the extra $7,000? Buy a used truck? Or buy some brand new Tesla stock? It’s all yours to choose.
Just follow those directions for shopping, and you’re $7,000 or so richer, after buying a diamond.
It’s easy to get great deals on better diamond jewelry — for less money! Here’s how:
- Scroll up to the section on “How to Get the James Allen Deals.”
- Follow the easy directions there.
- Feel 100% confident that you bought the best diamond for the money
How to search this site to save up to tens of thousands of dollars at trusted diamond retailers, vs most any Costco, Kay, Jared, or Zales ring you’re considering
Search and save. You could save enough for a new compact car. Or a honeymoon. Or several expensive dinner dates. Or that guitar you’ve been wanting.
Read this very short note on how easy it is.